23+ hour, 51+ min ago  (304+ words) Fricker, a 20-year adidas and Reebok veteran, takes charge of a unit built on heritage product " just as PUMA's Sportstyle ambitions grow more competitive. He starts June 1, 2026. PUMA has appointed Laurent Fricker as Vice President of its Business Unit (BU)…...

1+ day, 3+ hour ago  (285+ words) Five years of stock decline and a December 2025 proxy fight have not shifted lululemon's board. Now Chip Wilson is building a competing platform for early-stage technical apparel founders " and taking his frustration out of the boardroom. From proxy fight to…...

2+ week, 1+ day ago  (335+ words) The ruling, delivered March 31 by Judge Arun Subramanian, found two of Nike's Flyknit patent claims invalid on grounds of obviousness " handing Lululemon a significant win, though a separate six-patent dispute over the Mirror Home Gym is still pending. A judge…...

3+ week, 1+ hour ago  (418+ words) The German sporting goods co-op is piloting a new retail format in Halle (Saale) designed to reach a wider audience through lower-barrier pricing, experiential in-store zones and a permanently rotating sale area. Intersport Deutschland e G has opened Germany's first…...

3+ week, 1+ hour ago  (217+ words) The Valencia-based sportswear brand deepens its football presence with a fourth consecutive renewal at a La Liga club, while its global kit portfolio spans competitions from the Asian Football Confederation to the English National League. Kelme has renewed its technical…...

4+ week, 22+ hour ago  (425+ words) The Singapore ruling signals that broad animal-logo claims carry limits under trademark law " an increasingly relevant precedent as athlete-backed apparel brands enter established sportswear categories and legacy labels turn to IP protection to block them. The decision has consequences beyond…...

1+ mon, 4+ day ago  (379+ words) The 2026 Kantar Brand Z German Top 50 tells a story Adidas and Puma may prefer not to read: both brands are shedding value, while a discount supermarket climbs above them " and starts selling carbon running shoes. Among the 50 most valuable German…...

1+ mon, 5+ day ago  (371+ words) By SGI Europe Editorial Team15 March 2026 The launch marks a materials-first entry into the versatile activewear segment " a category where the gap between performance and professional dress has remained stubbornly wide. The three pieces are each available in black and navy,…...

1+ mon, 2+ week ago  (354+ words) By SGI Europe Editorial Team5 March 2026 Puma now faces pressure from two directions: Anta Sports seeking a board seat and Frasers Group " which has used minority stakes to extract commercial concessions before " watching closely. UK retail group Frasers Group has acquired…...

3+ mon, 1+ week ago  (519+ words) China's Anta Sports Products has offered to buy 29 percent of struggling German sportswear firm Puma from France's Pinault family, Reuters reports. The offer, made weeks ago with financing secured, had been expected to exceed "40 per share but talks have stalled....