12+ hour, 9+ min ago  (350+ words) Transform your silhouette with this stylish and functional waist trainer belt featuring an eye-catching leopard print design. The adjustable compression band provides customizable support while helping to define your waistline during workouts or daily wear. Made with durable materials, this…...

12+ hour, 44+ min ago  (1667+ words) Founded in 2003, Total Sports & Fitness has built a customer base of over 600, 000 consumers and is increasingly focusing on experiential retail formats that combine product access with expert guidance and personalised support. Commenting on the launch, Niteen Shah, Founder & Managing Director,…...

1+ day, 5+ hour ago  (415+ words) art & research culture " hype As the Jerry Lorenzo era ends and the Ye fallout fades, adidas uses "Backyard Legends" and a superior You Tube strategy to outpace Nike's dormant digital presence. The "talking heads" on social media are currently going…...

1+ day, 11+ hour ago  (1584+ words) India's men's innerwear and athleisure market, valued at over Rs 35, 000 crore, is undergoing a significant transformation as consumers increasingly prioritize comfort, quality, and performance. At the center of this shift is XYXX, who is redefining everyday essentials for the modern…...

19+ hour, 49+ min ago  (107+ words) Bloomberg Law News Lululemon Athletica Inc.'s lawsuit against Costco Wholesale Corp. over activewear lookalikes appears to be nearing an end as the parties settled all claims except those tied to a men's zip-up jacket. Lululemon and Costco agreed to…...

3+ week, 3+ day ago  (595+ words) Move over boring monochrome activewear. Sportif women's clothing are the fun, fresh, and comfortable trend taking over!...

1+ day, 2+ hour ago  (100+ words) Dupe culture is booming, but can trademark law keep pace? World IP Review - Dupe culture is booming, but can trademark law keep pace? Dupe culture is no longer on the fringes. FIFA's senior counsel joins Alo's in-house counsel and other…...

1+ day, 3+ hour ago  (455+ words) Gymshark is easily one of my favorite activewear brands, and every time they release a limited-edition collaboration, I'm one of the first to hop on the brand's site. Gymshark's latest collab, though, almost had me jumping out of my seat....

1+ day, 5+ hour ago  (342+ words) " ", ", HINDI NEWS, NEWS IN HINDI Key Awards & Recognitions: These recognitions reflect Active Clothing Co. Limited's ability to drive store-level growth, optimize product mix, and deliver strong sales performance across its partner network. The awards also underscore the company's focused approach…...

1+ day, 1+ hour ago  (142+ words) Hoops Hype Nike this week convinced a judge in the Southern " Nike this week convinced a judge in the Southern District of New York to dismiss claims accusing the company of unlawful trademark activities over the phrase "Denaro Puro." "Denaro…...