18+ hour, 48+ min ago  (416+ words) Former Vice President of Originals, Basketball and Partnerships Europe at Adidas, Laurent Fricker, has joined Puma'to lead its Sportstyle Business Unit. This marks the second time Puma has poached a senior leader from its rival Adidas, as it aims to…...

3+ week, 1+ day ago  (275+ words) THG-owned sports nutrition brand Myprotein has teamed up with Champion on a limited-edition 11-piece training collection for men and women, launching exclusively on the Myprotein website on 8 April 2026. It marks Myprotein's most high-profile activewear partnership to date and builds on…...

1+ mon, 2+ week ago  (293+ words) Mike Ashley's Frasers Group has taken a 5. 77% stake in Puma, adding another twist to the ownership of the German sportswear giant as it attempts to bounce back from a record "645 million net loss in 2025 and a 13% slide in annual sales....

2+ mon, 3+ day ago  (481+ words) British lifestyle brand Crew Clothing has joined forces with UK padel league operator i Padel to become its official apparel partner. The new partnership sees Crew Clothing expand its sponsorship portfolio, which already includes the Henley Royal Regatta, the Lawn…...