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News
Encompass signs Karan Johar as brand ambassador for Stoa Paris
1+ mon, 3+ day ago (182+ words) businessnewsthisweek.com The Indian consumer aesthetics sense is undergoing a massive generational shift with a quest for design, craftsmanship, and personalized living spaces. In response, Stoa Paris aims to redefine home décor experience through bold, design-led offerings, positioning the home…...
Campus Activewear Introduces Élan by Campus, Redefining Effortless Elegance with Jim Sarbh as the Face of Its Latest Campaign
2+ mon, 1+ week ago (284+ words) At the heart of the launch is a visually striking campaign film that brings the idea of the Effortless Elegant Man through a fashion first lens. With cinematic visuals, fluid movement and a contemporary aesthetic, the campaign reflects Campus Activewear’s…...
ELVN Launches ‘Love All’ Featuring Sakshi Malik, Reframing Activewear Beyond Workout Culture
2+ mon, 3+ week ago (255+ words) Mumbai, June 3: Two months in, ELVN has done something Indian activewear brands almost never do. They’ve shot a campaign with no workout in it. The name comes from tennis. Love all is the score at the start of any match…...
Spanish Performance wear Brand KELME Enters India, Launches Project 1000 to Fuel India's Next Generation of Athletes
5+ mon, 2+ day ago (348+ words) As India’s performance wear market expands rapidly, Spanish sportswear brand KELME has entered India with an aim to bridge a critical gap of access to competition-grade performance gear for serious athletes. The brand has launched its first experiential retail store…...