News
Puma appoints former Adidas exec to lead creative direction
3+ day, 21+ hour ago (302+ words) German sportswear brand Puma has appointed former Adidas executive James Carnes to the newly-created role of senior vice-president of creative direction. By Larissa Steel 15 April 2026 Carnes has joined to lead the brand's creative direction, innovation, and product excellence, reporting directly…...
Frasers Group snaps up stake in Puma
1+ mon, 1+ week ago (188+ words) Mike Ashley's Frasers Group has snapped up a 5. 77% stake in sportswear retailer Puma. By Chloe Mills 6 March 2026 The Sports Direct and Flannels owner acquired 246, 000 shares in the company on Thursday 5 March, according to German stock exchange filings. Puma's current share…...
Anta Sports offers to buy Kering owners' 29% Puma stake
3+ mon, 6+ day ago (224+ words) China's Anta Sports has offered to acquire Kering's Pinault family's 29% stake in German sportswear brand Puma, according to a Reuters report citing sources familiar with the matter. By Sabina Weston 12 January 2026 Reuters said Anta, which is listed in Hong Kong,…...
Nike to reduce reliance on China as profits plummet
9+ mon, 3+ week ago (278+ words) Nike will reduce its reliance on Chinese manufacturing to mitigate the impact of the Trump administration's tariffs on imports, as net profit at the sportswear giant fell 88% year-on-year in the three months to 31 May. By Sabina Weston 27 June 2025 Production from…...