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News
ALO's New Kylie Jenner Campaign Is All About Taking Activewear Beyond the Workout
1+ week, 3+ day ago (564+ words) Rather than treating each item as strictly gymwear, the campaign shows how ALO's sports bras, shorts, jackets and footwear can be styled together as everyday outfits. The result is a product-focused look at the brand's mix of technical fabrics, streamlined…...
Asda’s new activewear rivals Alo’s viral workout gear – with pieces from £14
1+ mon, 2+ week ago (411+ words) Alongside food and drink, fashion has become one of the most exciting things to shop for at the supermarket. From M&S’s summer staples to Hunza G-inspired swimwear at Asda, it's well worth keeping an eye out for affordable, trend-led…...
Super Sweaty Leggings: The Battle Between Lululemon’s Founder and Its Board of Directors Just Got Hotter
3+ mon, 3+ week ago (844+ words) The proxy war at Lululemon Athletica (LULU) just got a lot more aggressive. Days after the company announced a new CEO, which the market reacted to poorly, resulting in a 12% drop in shares, founder Chip Wilson issued a scathing letter…...