1+ day, 15+ hour ago  (455+ words) Xu Yang’s departure follows a 3.7% revenue rise, far short of the 10-15% growth he targeted, as Anta pares back the SV and Super Anta store formats he introduced. Anta Sports brand has lost the executive who spent two and a half years…...

2+ day, 9+ hour ago  (723+ words) Reported increases at PSG and Barcelona, alongside new deals with Germany and France, show Nike concentrating spend on football’s biggest names even as mid-market federations move to adidas. Paris Saint-Germain (PSG) and Nike appear to be closing in on a…...

1+ week, 2+ day ago  (315+ words) Van Hameren’s three decades at Nike, including its Sportswear and global CMO roles, gives WHOOP a marketing leader with a track record at scale as its own membership base grows sharply across teens, women and older adults. WHOOP has appointed…...

2+ week, 3+ day ago  (403+ words) The sportswear company’s turnaround is beginning to take shape as wholesale improves and North America regains momentum. However, China remains a major challenge, Converse continues to deteriorate and management expects sales to stay under pressure through the first half of…...

2+ week, 5+ day ago  (536+ words) Nike floated a billboard past the Statue of Liberty to preview Germany’s post-adidas future: a €100m-per-year deal that ends 70 years of three-stripe history. Un post condiviso da Nike Football (@nikefootball) Nike is not yet permitted to show the new kit…...

1+ mon, 6+ day ago  (322+ words) Conversations on the Mat debuts as Lululemon’s first video podcast: produced for Bilibili and Xiaoyuzhou, fronted by Chinese athletes, and launched days after results confirmed China as the brand’s only unambiguous growth engine. The series extends Lululemon’s founding proposition, “yoga…...

1+ mon, 1+ week ago  (316+ words) Gymshark has launched a four-piece seamless capsule collection in partnership with Bratz, the fashion doll franchise produced by MGA Entertainment, going on sale exclusively via Gymshark.com from June 8. The collaboration is anchored by Gymshark-commissioned research showing that more than…...

1+ mon, 1+ week ago  (316+ words) Gymshark has launched a four-piece seamless capsule collection in partnership with Bratz, the fashion doll franchise produced by MGA Entertainment, going on sale exclusively via Gymshark.com from June 8. The collaboration is anchored by Gymshark-commissioned research showing that more than…...

1+ mon, 1+ week ago  (1064+ words) Source: Woody Yan su Unsplash The guochao movement and a fitness-app generation drive local activewear purchases in China as a cultural statement, vaulting homegrown brands from long‑overlooked names to the new standard. “I can’t afford thrifting in China, so…...

1+ mon, 2+ week ago  (329+ words) The Japanese performance footwear brand will assume direct control of Swiss distribution in January 2028, ending a partnership with Montana Sport AG dating to 1991 and extending a pattern of channel internalization across key European markets. ASICS has been incrementally shifting from…...