2+ day, 14+ hour ago  (326+ words) THG-owned sports nutrition and activewear brand Myprotein has partnered with Footasylum to bring its womenswear range to the high street for the first time. The range is now stocked in seven Footasylum stores across the UK, including London's Oxford Street,…...

1+ week, 2+ day ago  (416+ words) Former Vice President of Originals, Basketball and Partnerships Europe at Adidas, Laurent Fricker, has joined Puma'to lead its Sportstyle Business Unit. This marks the second time Puma has poached a senior leader from its rival Adidas, as it aims to…...

4+ week, 2+ day ago  (275+ words) THG-owned sports nutrition brand Myprotein has teamed up with Champion on a limited-edition 11-piece training collection for men and women, launching exclusively on the Myprotein website on 8 April 2026. It marks Myprotein's most high-profile activewear partnership to date and builds on…...

1+ mon, 3+ week ago  (293+ words) Mike Ashley's Frasers Group has taken a 5. 77% stake in Puma, adding another twist to the ownership of the German sportswear giant as it attempts to bounce back from a record "645 million net loss in 2025 and a 13% slide in annual sales....

2+ mon, 1+ week ago  (481+ words) British lifestyle brand Crew Clothing has joined forces with UK padel league operator i Padel to become its official apparel partner. The new partnership sees Crew Clothing expand its sponsorship portfolio, which already includes the Henley Royal Regatta, the Lawn…...